So far so good
We've been running discussion blogs on the AMA Web site (www.marketingpower.com) for a few weeks now and so far so good. We still need to get better at promotion -- activity is fairly low because not many people know about these yet -- but there have been some audience postings and even some back-and-forth discussion.
Thus far, my biggest fear has not come to pass. The quality of the discussion has been very professional. None of the "Hi mom" kind of stuff I was worried about.
Here's what we have so far:
Marketing News: http://www.marketingpower.com/marketingnewsblog
Marketing Management: http://www.marketingpower.com/marketingmanagementblog
Journal of Marketing: (to launch with the June issue)
Marketing Soapboxes: (still a concept, but coming soon)